How Will Dollhouse Fare on Fridays? What Should Fox Do?
Ein sehr guter, detaillierter Blick auf die Freitags-Entscheidung gibt es beim (wie üblich grandiosen) TV by the Numbers:
I’ve written about buy-in before, and it’s very clear to me that for series television, with rare exception, plots and premises that require a high degree of suspension of disbelief do not become hits. And by “rare exception” I can think of only one show currently still on the air that meets the criteria: LOST. That’s all I have. One show. The premise of Dollhouse in short is that there is a group of people who have had their memories wiped clean and can be imprinted with all kinds of personalities to be use to do…various things in various situations. While there’s no doubt in my mind the premise can and will find an audience, there is significant doubt in my mind that it could be a large audience — regardless of what night it airs.
On Fridays it literally stands no chance of a huge audience. I see little opportunity for it to attract audiences as large as what CBS gets with its procedurals. Could it find 8 million viewers? Sure. Keep them? Not so sure. Could it pull a 2.5 or higher rating among 18-49 year olds? That’s definitely in the realm of possibility. Sure, it’s possible, but the question is, even if it does, given the cost for such shows is Fox better off economically doing that than trying to find some unscripted cheap content that will pull a 1.8 rating among 18-49 year olds?
Ziemlich trocken und nüchtern. Ich sehe allerdings wirklich die Geduld-Frage (Freitag sind niedrigere Erwartungen als sonst) als zentral für die Diskussion, und weise wieder darauf hin, dass jetzt Marketing alles ist.
I’ve written about buy-in before, and it’s very clear to me that for series television, with rare exception, plots and premises that require a high degree of suspension of disbelief do not become hits. And by “rare exception” I can think of only one show currently still on the air that meets the criteria: LOST. That’s all I have. One show. The premise of Dollhouse in short is that there is a group of people who have had their memories wiped clean and can be imprinted with all kinds of personalities to be use to do…various things in various situations. While there’s no doubt in my mind the premise can and will find an audience, there is significant doubt in my mind that it could be a large audience — regardless of what night it airs.
On Fridays it literally stands no chance of a huge audience. I see little opportunity for it to attract audiences as large as what CBS gets with its procedurals. Could it find 8 million viewers? Sure. Keep them? Not so sure. Could it pull a 2.5 or higher rating among 18-49 year olds? That’s definitely in the realm of possibility. Sure, it’s possible, but the question is, even if it does, given the cost for such shows is Fox better off economically doing that than trying to find some unscripted cheap content that will pull a 1.8 rating among 18-49 year olds?
Ziemlich trocken und nüchtern. Ich sehe allerdings wirklich die Geduld-Frage (Freitag sind niedrigere Erwartungen als sonst) als zentral für die Diskussion, und weise wieder darauf hin, dass jetzt Marketing alles ist.
wiesengrund - 9. November, 22:53
